10 Reasons We Chose a New Partner

Today, Sundial Brands, announced an historic and exciting partnership with Bain Capital to bring the firm on as a minority, non-control investor in our company. As we approach our 25th year in business, this begins another transformative chapter in our story – a story that our community of employees, consumers, retail partners and many more are writing along with us. So, we wanted all of you to hear straight from us why we made the decision. Quite simply, we want to be better so that we can serve our communities better. Period. But we thought you might want a few more details as well, so here are some of the key reasons why this is such an incredible opportunity for us – and you!

Love, Luck & Faith,

Richelieu Dennis, Founder/CEO

Sundial Brands