About Us

Sundial Brands, a leading skin care and hair care manufacturer and maker of brands including SheaMoisture and Nubian Heritage, is committed to making the highest quality products possible with natural, certified organic and ethically-sourced ingredients.  Widely credited with introducing the concept of the New General Market to the beauty and retail industries, Sundial founder and CEO Richelieu Dennis began the company in 1992 with his college roommate, Nyema Tubman, and his mother, Mary Dennis, shortly after graduating from college and being unable to return to his home country of Liberia because of civil war.  To earn a living, Dennis drew from culturally-authentic family traditions passed down from his grandmother and incorporated four generations of recipes, wisdom and global experiences into efficacious natural bath and body formulations.

From its humble beginnings selling products on the streets of New York City to distribution and co-creation of its flagship brands with major retailers across the United States, Sundial is rooted in a commitment to community and a vision to fill unmet and underserved consumer needs.  A certified B Corp company with a Fair for Life social and fair trade certification, Sundial engages in ethical and cruelty-free business practices and manufactures its products at its state-of-the-art facilities in Long Island, NY.  Through its Community Commerce  purpose-driven business model, the company creates opportunities for sustainable social and economic empowerment throughout its supply chain and communities in the United States and Africa, focusing on entrepreneurship, women’s empowerment, education and wellness.  In 2015, Sundial was named to the Inc. 5000 list of the fastest-growing private companies in the United States.