Unilever to Acquire Sundial Brands

Sundial Brands is the latest addition to Unilever’s portfolio of fast-growing, purpose-led companies as part of broader Company transformation

Agreement accelerates Unilever’s Personal Care category growth by addressing underserved needs of multicultural and millennial consumers 

Purpose-driven partnership seeks to create groundbreaking US$100M New Voices Fund to invest in and empower women of color entrepreneurs 

Englewood Cliffs, NJ – November 27, 2017 – Unilever today announced an agreement to acquire Sundial Brands, a New York-based personal care products company.

Sundial Brands is a leading haircare and skincare company recognized for its innovative use of high-quality and culturally authentic ingredients. Sundial’s brands include SheaMoisture, Nubian Heritage, Madam C.J. Walker and nyakio™. Since its founding in 1991, Sundial has championed inclusive beauty and has served the unmet needs of consumers of color through its robust innovation pipeline, product offerings and purpose-driven business model. Through its Community Commerce business model, B Corp and Fair for Life certifications, Sundial’s approach complements the Unilever Sustainable Living Plan (USLP) to accelerate growth while increasing positive social impact.

“I’ve always wanted Sundial Brands to be an inspiration to other minority-owned companies of how a business against all odds can achieve excellence, have significant social impact in our communities and be successful on a world stage,” said Richelieu Dennis, founder and CEO, Sundial Brands. “I am excited Sundial and Unilever have created this partnership, rooted in a purpose-driven ethos, that represents an incredible opportunity to take our Community Commerce economic empowerment and impact model to another level.” Dennis added: “I’ve enjoyed a long-standing relationship with Esi and look forward to working with her to continue to change the game in beauty, personal care and community building.”

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